The primary objective of this project was to enhance the user experience through a comprehensive redesign of the existing website. The focus areas included streamlining navigation, integrating high-quality imagery, and seamlessly incorporating the company's branding elements. The client had already chosen a WordPress theme from a third party, and my role was to utilize and integrate elements from that specific theme.

Process:
To initiate the project, I conducted a thorough review of the company's existing branding and marketing materials. This examination served as the foundation for developing a style guide that would direct the website's aesthetic. In order to further refine the design, I conducted research on similar nonprofits and dental clinics, drawing inspiration for both the style guide and potential content.

With a clear vision in mind, I proceeded to create a sitemap, strategically organizing the website's structure. Collaborating closely with the client, we reorganized internal pages and their contents, effectively consolidating several pages into a more coherent and user-friendly format. Additionally, we worked on condensing the textual content to enhance readability and user engagement.

Results:
The culmination of these efforts resulted in a significantly improved and reorganized website with a heightened emphasis on usability. The streamlined navigation facilitates an intuitive and pleasant user journey, while the incorporation of high-quality imagery adds visual appeal and reinforces the company's brand identity. Overall, the website now stands as a testament to an enhanced user experience, offering visitors a more accessible, visually appealing, and cohesive platform.